Manly game; girly sponsor

23 Oct

Not your average scrumhalf

I’ve never had locker room fantasies until I started watching this year’s rugby world cup.

Let’s just be clear – I lost an Afrikaner gene somewhere and thus find few things less attractive than tree-trunk thighs and slow intellect. Sexy rugby players don’t exist.

What does intrigue me, though, is whether these boys really do stand around the locker rooms, legs all white with Vaseline.

I honestly can’t think of a worse sponsor for the World Cup. No matter how acceptable the MetroMan has become, he will NEVER be a Rugby Man. Perhaps I’m unfairly accepting the ‘rough-and-tough’ stereotype, but as a South African woman who has spent a lot of time around players and supporters, I just don’t buy it.

These guys don’t spend time on a 3-step skincare routine. Nor do they care that Naomi Campbell’s secret to beauty is daily body moisture.

‘Men of strength need stronger skin’. My ass. Even if Vaseline was aiming to shock and be talked about – a perfectly acceptable marketing goal, of course – this was not a smart move. Why? Because their target market couldn’t care less.

Among the men with whom I’ve watched these games, the Vaseline issue never inspired much discussion.

‘Haha’, I laughed, ‘Vaseline! You reckon you’ll use it now?’
‘Huh? Grunt grunt… OFF HIS FEET, REF!! OFF HIS FEET!!’

The men don’t care about the sponsor in the corner of the screen. That’s what us girls look at – the corner, the curtains, our nails, the time…

Vaseline – what a fail.

Comments? Opinions? Please share!


Tags: Rugby, Advertising, Men, Women, Beauty
Sent via my BlackBerry from Vodacom – let your email find you!


2 Responses to “Manly game; girly sponsor”

  1. Al October 24, 2011 at 12:38 pm #

    I think you hit the nail on the head at the end… The girls see it, and they’re the ones who convince the men to use it? Maybe they feel it’s easier to convince them if the rugby guys are “using” it too? I can picture the wives doing their shopping in clicks and seeing the “manly” moisturiser and getting it for their husbands?

    And no sexy men in rugby? have you seen the dan carter jockey ads ;p

    • caroerasmus October 24, 2011 at 12:48 pm #

      haha good point! Didn’t even think of that angle… Intentionally aiming for women to see and possibly buy the product – clever!

      As for those ads – I’ll google :P.

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